ByeAlex is a well-known Hungarian singer-songwriter, who already had some international success in 2014, when he was representing Hungary in the Eurovision Song Contest. And now, his song entitled KorsKorsKors was used by Michael Kors in their new 90s retro-styled commercial on their social media platforms.

According to 24.hu, ByeAlex said that this success is the result of a several months long negotiations. ‘My record label, Magneoton is in contact with several international publishing companies and agencies. Michael Kors received the idea of using our song in early summer and they immediately wanted it in their new international commercial campaign.” – said the singer.

He also added that the negotiations about the campaign started months ago while the agency was making the commercial itself. And here you can see and listen to the result:

https://www.instagram.com/p/BpRl8DhFOkE/?utm_source=ig_embed&utm_campaign=embed_video_watch_again